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Millboard’s Vision and Expansion Strategy
As a leader in high-quality composite decking and cladding, Millboard has established itself as a trusted name in the UK and globally. This acquisition aligns with Millboard’s mission to elevate outdoor spaces worldwide, blending natural beauty with innovative design and sustainable materials. By expanding its footprint in Europe, Millboard aims to enhance its direct presence in key markets, bringing its premium solutions closer to customers and trade partners.
The establishment of Millboard France SAS reinforces the brand’s objective to be a household name across Europe, supporting the demand for Millboard’s unique, low-maintenance decking and cladding products. By integrating with a reputable French distributor, Millboard is poised to cater to the nuanced needs of the French market, fostering deeper connections with architects, contractors, and homeowners seeking quality and durability in outdoor design.
Enhanced Accessibility for French Customers
With Millboard France SAS, customers throughout France will benefit from enhanced access to Millboard’s range of products. The acquisition enables streamlined distribution, faster delivery times, and improved customer service, ensuring French customers can experience the beauty and reliability of Millboard’s offerings firsthand. This move reflects Millboard’s commitment to making its exceptional products accessible to an ever-growing global audience.
Through Millboard France SAS, customers will have direct access to a comprehensive product line tailored to suit various design preferences and functional needs. French architects, designers, and homeowners can now select from Millboard’s signature products, which blend the aesthetics of natural timber with the durability and low maintenance required for outdoor living spaces
Continuation of Premium Outdoor Products and Services
Millboard France will continue to offer a wide array of decking, cladding, and accessories, building upon Ansyears’ history of trusted service in France. The acquisition strengthens Millboard’s capacity to deliver high-quality solutions in the French market while supporting the company’s goal of fostering long-lasting relationships with customers. With Millboard’s enhanced service capabilities, French customers can expect personalised support and assistance throughout their projects.
Millboard’s product line in France will include:
- Premium Decking: With a wide selection of textures, colours, and widths, Millboard’s decking is designed to cater to diverse styles and project specifications.
- Envello Cladding: Available in multiple finishes and colours, Millboard’s cladding solutions provide a unique way to add elegance and durability to any structure.
- Accessories: From Bullnose boards to fascia and flexible edging pieces, Millboard’s accessory range ensures a cohesive, refined look for any outdoor project.
This expansion aims to make Millboard’s products a staple in French outdoor design, setting a new standard for quality, craftsmanship, and innovation in the decking and cladding industry.
Leadership and Expertise in the French Market
To ensure smooth operations and a strong local presence, Millboard France will be led by a team with extensive experience in the French outdoor living market. Frederic Chansard has been appointed as Acting Country Manager of Millboard France SAS, working under the guidance of Greg Cowan, Millboard’s Chief Revenue Officer. With deep industry knowledge and familiarity with French market trends, the leadership team is well-prepared to guide Millboard’s expansion efforts in France.
“We are delighted to have acquired leading French distributor, Ansyears, with whom we have had an excellent working relationship for the past 9 years,” said Jerry Douglass, CEO of Millboard. “This acquisition aligns perfectly with our global expansion goals and strengthens our foothold in the European market. France has always been an essential market for us, and through Millboard France, we look forward to getting to know our new customers and channel partners.”
Frederic Chansard added, “We are excited to become part of the Millboard family to support the next chapter of innovation, investment, and growth in France. Millboard France SAS will continue to serve customers with exceptional products and personalised service, ensuring we meet the diverse needs of architects, specifiers, and contractors across the country.”
About Millboard: A Global Brand in Outdoor Living
Millboard is a UK-based manufacturer renowned for its innovative composite decking and cladding solutions. Founded on the principles of creativity, craftsmanship, and quality, Millboard combines the natural beauty of wood with advanced composite materials for products that are durable, low-maintenance, and visually striking. Recognised as one of the top 100 fastest-growing UK businesses in 2023, Millboard’s global reach continues to grow as it brings its “Live. Life. Outside.” ethos to new markets.
Millboard’s unique, patented composition technology is crafted to meet the demands of high-use outdoor environments, ensuring products that stand the test of time while requiring minimal upkeep. By expanding into new territories, Millboard aims to deliver these benefits to an international audience, bringing the highest standards of outdoor living to customers worldwide.
Explore more about Millboard’s commitment to sustainability and quality on our About page.
Frequently Asked Questions
What is the significance of Millboard acquiring Ansyears SAS?
Acquiring Ansyears SAS allows Millboard to establish a direct presence in the French market through Millboard France SAS. This acquisition strengthens Millboard’s position in Europe and enhances product accessibility for French customers.
Will Millboard products still be available in the same range and quality in France?
Yes, Millboard will continue to offer its full range of premium decking, cladding, and accessories in France, with the same high standards of quality, durability, and design excellence that the brand is known for.
Who will lead Millboard France SAS?
Millboard France SAS will be led by Frederic Chansard as Acting Country Manager, under the guidance of Chief Revenue Officer Greg Cowan. Their experience in the French market will ensure that Millboard France serves customers with deep market knowledge and expertise.
How will this acquisition benefit Millboard’s French customers?
French customers will benefit from enhanced accessibility to Millboard products, improved distribution efficiency, and dedicated customer service through a direct Millboard presence in France.
How does Millboard’s expansion align with its global mission?
Millboard’s acquisition of Ansyears SAS aligns with its mission to bring quality, innovative outdoor living products to a global market. This strategic expansion helps further Millboard’s commitment to transforming outdoor spaces worldwide.
Contact and Further Information
Millboard’s expansion into France through Millboard France SAS is a testament to the company’s commitment to enhancing outdoor spaces worldwide. By joining forces with Ansyears SAS, Millboard is set to deliver its innovative decking and cladding solutions with even greater efficiency and service excellence in the French market.
For more information, or to discuss product options, please contact our support team through the Millboard contact page. Whether you’re an architect, designer, contractor, or homeowner, Millboard is here to assist with your outdoor living projects, providing guidance, product insights, and personalised support.
